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Coppice Research, established in 2014, is a business name of User Insite Pty Ltd. The new business focuses on applied methods of audience research that are inexpensive and directly useful. Completed research includes Insite Mapping for The Wilderness Society and for the Greens, visitor research of tour participants at Christ Church Cathedral Newcastle on Anzac Day, 2014 and a survey of train users in the Hunter, 2014.
Parent company User Insite has completed larger, multi-stage projects since 1997. Agencies we have worked with include the Australian Electoral Commission, Access Queensland, Woolmers Estate and local Councils in Newcastle and Grafton (New South Wales) and Brighton, Knox and Boroondara (Victoria).
Ten successful projects were managed for the National Library of Australia during their early development of online services, including formative research for the award-winning www.pictureaustralia.org (now Trove) and audience research of the Chinese Japanese and Korean (CJK) Service, Australian Libraries Gateway and Kinetica. User Insite created new techniques for researching online audiences and contributing to Web developments for the National Archives of Australia, Old Parliament House and the Australian Bureau of Statistics’ www.ausstats.gov.au. More extensive projects include the redesign (with Ice Media) of the Commonwealth Department of Treasury portal www.australia.gov.au, an ICT strategy for the Australian Library and Information Association (ALIA) and identification of user requirements of people with disabilities for the Centre of National Research on Disability and Rehabilitation Medicine (CONROD), Brisbane.
Coppice Research uses the proprietary method, Insite Mapping, to scope the current knowledge of audiences and improve services. The approach is especially useful for communication strategies using the Web and for services with multiple audiences and complex transactions.
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