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The research is simple, cost effective and adapted
to different settings. It begins when clients share knowledge inside their organisation.
We use this day-to-day experience to reveal audiences – those already known and those just emerging.
We suggest new services to increase participation .
Research insights suggest actions for strong audience growth.
Use this method to identify emerging audiences and the services that delight them. Be prepared for a few surprises!Insite Mapping
In-depth knowledge about interests and everyday patterns highlights the strongest supporters, to engage them more closely. It also reveals new audiences and how best to satisfy them.Audience Advocacy
We work with you, to suggest changes that will make you successful in increasing participation. We can also help you to track improvements over time.Survey Design
Patricia is an audience researcher and consultant with an enthusiasm for adapting and designing research. This usually draws on ethnographic and knowledge-sharing traditions from Communication and Business Studies.
Clients most likely to love this work are museums and libraries, environmental and heritage sites, local government, community groups and large cultural institutions.
Read more about Patricia’s research and career.
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